Nurx 💅🏻
Care for women at every phase of life
OVERVIEW
Nurx redefined how women access everyday healthcare by making essentials like birth control, emergency contraception, PrEP, and STI testing available without the red tape of traditional clinics. With a few taps, patients could connect with licensed providers and have care delivered discreetly to their door, turning what used to be an awkward, time-consuming process into something simple, private, and on their own terms.
ROLES & RESPONSABILITIES
Redesigned core patient flows, launched subscription management tools, tested order summaries, and overhauled the birth control intake journey.
PRODUCT APPROACH
Untangled the messy bits of the Nurx experience and gave patients a clearer, friendlier path forward. That meant redesigning the intro page so services weren’t buried in jargon, reworking the birth control intake to cut down on confusion (and adding smart new questions to make it actually useful), and sketching out fresh flows that turned complicated healthcare steps into something patients could actually breeze through.
MVP READINESS
Built and launched features that directly improved patient autonomy and trust. Rolled out a subscription management system (pause, delay, refill) that gave patients control of their care, while updating visuals, typography, and layouts to feel more consistent and polished. Ran order summary A/B tests to confirm the clearest ways of presenting next steps, ensuring patients knew exactly what they’d be receiving and why.
DATA & TESTING
Partnered with engineering and product to design and run tests across intro screens, intake flows, and order summaries. Monitored conversion and traffic metrics to confirm what worked, iterating until experiences felt smooth, reliable, and genuinely patient-first.
