Keeps 👑
Hair today, hair tomorrow.
OVERVIEW
Keeps is the brand that put men’s hair loss care on the internet before it was cool, making it simple, private, and stigma-free at a time when no one else was doing it. By pioneering digital hair care, Keeps set the standard for what telehealth could look like for men, sparking a wave in the likes of Hims and Roman that followed in its footsteps. Today, Keeps stands as the original and most trusted name in the space, having officially served over 1 million hairlines, and growing!
ROLES & RESPONSABILITIES
Redesigned key patient flows, refreshed the brand’s styling, expanded Keeps into new categories, and led cross-team collaboration to bring a modernized experience to life.
PRODUCT APPROACH
Keeps was already a pioneer in men’s hair loss care — but after years of growth, its product experience needed a serious glow-up. I overhauled the Our Products page, reimagined the mini quiz and results page, and worked closely with clinical teams to fine-tune the consultation flow so patients could actually get the care they needed without getting lost along the way. Along the journey, I helped introduce sexual health (ED & PE) offerings, making sure the experience felt like a natural extension of the brand, not a bolted-on afterthought.
MVP READINESS
The redesign wasn’t just about looking better — it was about elevating the entire brand. I refreshed colors, typography, and product photography to create a more modern, cohesive identity. I worked with legal and product to expand Keeps’ accessibility nationwide, ensuring every detail (down to the UI) could support new services and states seamlessly.
DATA & TESTING
I ran patient interviews to understand pain points in the conversion flow, launched design tests across key funnel moments (quiz, checkout, post-conversion), and partnered with engineering to monitor site traffic and performance metrics. These insights directly shaped product decisions, confirming what worked and where to push further — ultimately creating a more confident, conversion-friendly experience.
