Evens 🌶️
For all things gut and gas.
OVERVIEW
Evens was Thirty Madison’s answer to digestive health — a brand that took something nobody wants to talk about (gut issues, gas, and poop) and made it approachable, colorful, and actually kind of fun.
ROLES & RESPONSABILITIES
Evens arrived with a shiny brand from Red Antler — but as the first designer on the team, I had to make it work for real patients. I tackled friction-heavy PDPs with heatmap insights, reorganized info around actual patient questions, and then zoomed out to the bigger journey. I introduced an ‘All Products’ page so people could see their options side by side, and reimagined the cart to support smarter, more confident choices — transforming the experience from a confusing flow into a guided path.
